Marketing Strategy: Are you a wisher or a planner?
Most entrepreneurs face the same challenges when it comes to marketing. They don't have the 1) time, 2) money or 3) knowledge to employ a marketing effort that will address their business’s needs. They find themselves stringing together marketing tactics and wondering why they're not getting results. “Let’s try social media. Everyone else is doing it.” Or, “I need a new website. Let’s set up a meeting to design one tomorrow." Trying something can be productive, but on it’s ow